APPLE MUSIC
Logo Design
I was brought in to design the logos and graphic treatments for various Apple Music playlists. My goal was to create designs that matched each playlist's unique experience. I thoroughly enjoyed working on this project and am thrilled to see my designs featured in the final app.




Soul Blues

Apple Music









Next Gen

Apple Music









Country Comedy

Apple Music








Cracklin Blues

Apple Music








CLIENT

Apple Music

PRODUCED

Logan

ROLE

Art Direction, Design


C-POP

Apple Music

C-Pop is Apple Music's curated playlist showcasing emerging trends in Chinese pop music. I was approached by the Logan team to collaborate on refining the playlist's brand identity. Drawing inspiration from the mountain silhouettes found in traditional Chinese paintings, we developed a backdrop infused with dynamic typography.








BACKGROUND GRAPHICS






CLIENT

Apple Music

PRODUCED

Logan

ROLE

Design



VALORANT CHAMPIONS TOUR

Riot Games





The Valorant Champions Tour is a global competitive esports circuit organized by Riot Games for their tactical first-person shooter game, Valorant. I was invited to collaborate with the creative directors at Worship and the talented team at Tendril for the 2023 VCT.

As the Art Director for this project, I was responsible for designing a versatile and comprehensive graphics toolkit for the year-long Championship series. It was an amazing experience to delve into the world of Esports and to play a role in shaping the visual identity.




BROADCAST TOOLKIT DESIGN






CLIENT

Riot Games

PRODUCED

Tendril
Worship

ROLE

Art Direction, Design




FULL CREDITS
Production Company: Tendril Studio
Creative Director (Worship): Nicolas Girard, Rafael Ruiz
Creative Director (Tendril): Chris Bahry
Executive Producer: Ramona Gornik-Lee
Producer: Niko Hook
Coordinator: Andrea Chan
Directors: Worship (Nicolas Girard & Rafael Ruiz)
Art Director: Rafael Ruiz, Chloe Woo, Felix Soletic, Mike Zeng, Pedro Cruz, Toros Kose
CG Sup: Alexandre Veaux
Designer: Rafael Ruiz, Chloe Woo, Felix Soletic, Mike Zeng, Pedro Cruz, Toros Kose, Rafael Cruz, Rodrigo Rezende, Safeer Ali, Christian Hecht
Model and Texture: Tyrel Scott, Flavio Diniz
Rigging: Tyrel Scott, William Sharkey
FX: William Sharkey
3D Animation: William Sharkey
2D Animation : Pablo Lozano, Nicolas Girard, Rafael Cezar, Gabriel Rocha
2D Graphics Design: Rafael Ruiz, Pablo Lozano, Pedro Cruz, Rafael Cezar, Safeer Ali, Rodrigo Rezende, Nicolas Girard
Lighting and Rendering: Alexandre Veaux, Yeseong Kim
Compositing and Grading: Alexandre Veaux
Figma Compose: Henrique Athayde, Safeer Ali
Toolkitting: LOVATT



ALT CTRL

Apple Music

ALT CTRL is Apple Music's curated playlist showcasing latest and greatest in alternative music. I collaborated with the accomplished team at Logan to develop brand identities for Apple Music's curated playlists, treating each one as a unique brand. Over the course of two years, I dedicated my expertise to crafting over 20 exceptional brands, including Today's Hits, Rap Life, R&B Now, and many more.







CLIENT

Apple Music

PRODUCED

Logan

ROLE

Design

R&B NOW

Apple Music

R&B Now is Apple Music's curated playlist showcasing emerging trends in R&B music. I collaborated with the accomplished team at Logan to develop brand identities for Apple Music's curated playlists, treating each one as a unique brand. Over the course of two years, I dedicated my expertise to crafting over 20 exceptional brands, including Today's Hits, Rap Life, R&B Now, and many more.






CLIENT

Apple Music

PRODUCED

Logan

ROLE

Design


© 2024 CHLOE WOO DESIGN

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