Chloe Woo Design

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Apple Music
Superbowl LIX

The Apple Music Super Bowl LIX Halftime Show, headlined by Kendrick Lamar, required a bespoke brand identity that extended Apple Music’s design language across promotion and the year’s most-watched live performance. As part of the Apple Music design team, I helped shape and apply the logo, typography, and layout system across broadcast graphics, promotional materials, and merchandise, creating a unified visual language that connected brand and performance on the world’s biggest stage.

Client: Apple Music

Visual Identity
Better Than Gray

Better than Gray is a creative rental studio offering flexible spaces for photography, filming, and other visual productions. Founder Dayeon Shin and I collaborated on a colorful and playful visual identity that celebrates individuality and self-expression. The system combines bold color, flexible layouts, and expressive typography, reflecting the brand’s belief in showing your true colors.

Client: Better Than Gray

Apple Music
R&B Now

R&B Now is Apple Music's curated playlist showcasing emerging trends in R&B music. I designed the playlist’s visual identity with smooth gradients and modern type treatments to echo the mood of contemporary R&B.

Client: Apple Music
Production Company: Logan

Logo Design
Light No Fire

Light No Fire is an upcoming open-world adventure game by Hello Games, the creators of No Man’s Sky. With the team at Elastic, I helped design the logo, develop the game’s icon, and create early styleframes that shaped the initial visual direction.

Client: Hello Games
Production Company: Elastic
Creative Director: Jeff Han

Riot GamesValorant Champions Tour

The Valorant Champions Tour (VCT) is Riot Games’ global esports league for Valorant, spanning regional and international events throughout the season. As Art Director, I collaborated with Worship and Tendril to design a modular graphics system that unified the brand across broadcast, motion, and event applications.

Client: Riot Games
Production Company: Tendril Studio

Creative Director (Worship): Nicolas Girard, Rafael Ruiz

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