ALT CTRL

Apple Music

ALT CTRL is Apple Music's curated playlist showcasing latest and greatest in alternative music. I collaborated with the accomplished team at Logan to develop brand identities for Apple Music's curated playlists, treating each one as a unique brand. Over the course of two years, I dedicated my expertise to crafting over 20 exceptional brands, including Today's Hits, Rap Life, R&B Now, and many more.